Case study / Wedding & baptism invitations
myprosklitiria.gr
Building category leadership in a specialised e-commerce market.
- Engagement
- Category growth partnership
- Team
- Strategy · Media · Creative · E-commerce
- Platforms
- Google · Meta · TikTok
- Focus
- Seasonality · Demand · Category leadership
Overview
An always-learning acquisition system connecting high-intent search, social discovery, seasonal creative and category authority.
The challenge
A highly seasonal, emotional and competitive category required strong recognition, differentiated creative and a dependable acquisition engine.
Our approach
We united intent-led search, social discovery, seasonal creative and category authority into one always-learning system.
What we delivered
- Google Search, Shopping and Performance Max
- Meta and TikTok acquisition
- Seasonal creative concepts
- Wedding and baptism category focus
- Continuous audience and creative testing
Results
- Stronger brand recognition
- Improved competitive position
- More effective campaign delivery
- Higher category demand
- A consistent omnichannel presence
“Costas.co operated as a true strategic partner. Through organised planning and creative consistency, our brand developed a stronger digital identity.”