Careers / Performance
Meta Ads Specialist
Build paid-social systems where audience, creative and commercial efficiency work together.
The role
You will own Meta campaign performance from account structure and audience strategy to creative testing and measurement, working across both e-commerce and lead generation.
What you will own
- Manage Meta acquisition and remarketing programmes
- Build Advantage+ and catalogue campaign structures
- Plan audience, offer and creative tests
- Analyse CPA, CAC, ROAS and MER
- Translate performance data into creative actions
- Support Pixel and Conversions API quality
- Communicate clear performance insights
What we are looking for
- 2+ years of hands-on Meta Ads experience
- E-commerce and lead-generation campaign experience
- Advantage+ campaign knowledge
- Catalogue and dynamic ads experience
- Meta Pixel and Conversions API understanding
- Creative testing framework experience
- Strong understanding of CPA, CAC, ROAS and MER
- Strong analytical and creative judgement
Nice to have
- Agency experience
- TikTok Ads knowledge
- UGC and creator campaign experience
- International accounts
- GA4 knowledge
- Meta certifications
How success is measured
- Account growth
- Creative testing velocity
- Acquisition efficiency
- Budget utilisation
- Quality of creative recommendations
- Reporting quality
- Client retention