Careers / Creative / Performance
Creative Performance Strategist
Turn campaign data, customer insight and market context into creative that performs.
The role
You will connect performance signals with creative decisions, developing angles, hooks and testing systems that make Meta and TikTok advertising more relevant and commercially effective.
What you will own
- Analyse creative performance and identify patterns
- Develop hooks, angles, UGC concepts and ad scripts
- Build channel-specific creative testing roadmaps
- Research customers, competitors and market language
- Brief designers, editors and creators clearly
- Monitor creative fatigue and recommend next actions
- Connect CTR, CVR and CPA shifts to creative decisions
What we are looking for
- Strong understanding of performance creative
- Ability to translate campaign data into creative recommendations
- Development of hooks, angles, UGC concepts and ad scripts
- Meta and TikTok creative understanding
- Competitor and market research ability
- Ability to collaborate with designers and video editors
- Strong copywriting instincts
- Understanding of CTR, CVR, CPA and creative fatigue
Nice to have
- Agency experience
- Hands-on copywriting portfolio
- E-commerce creative experience
- Creator or UGC production knowledge
- International market experience
- Video editing literacy
How success is measured
- Creative testing velocity
- Quality of strategic recommendations
- Improvement in CTR and CVR
- Creative contribution to CPA efficiency
- Briefing quality
- Originality and relevance of concepts
- Cross-team collaboration