Advento

Case study / Agriculture · B2B

UrbanAgro

A two-year digital growth strategy for agriculture.

B2BLead GenerationE-commercePaid Media
Engagement
Two-year growth partnership
Team
Strategy · Media · Lead generation · Analytics
Platforms
Google Ads · Meta Ads · E-commerce
Focus
B2B leads · Product demand · Growth

Overview

A connected system for commercial education, product demand, consumer e-commerce visibility and qualified professional lead generation.

The challenge

A specialised market spanning agricultural products, bulbs and professional solutions required both consumer e-commerce visibility and qualified B2B demand.

Our approach

We created a connected system for category visibility, commercial education, product demand and professional lead generation.

What we delivered

  • B2B market and audience analysis
  • Google demand capture
  • Meta awareness and conversion
  • E-commerce and lead integration
  • Continuous reporting and optimisation

Results

  • Stronger digital presence
  • Growth in qualified B2B demand
  • Improved online commercial activity
  • Better lead quality
  • A more recognisable category position
“Costas.co went beyond the role of a supplier. They understood our industry and created a digital presence built around measurable, sustainable outcomes.”
UrbanAgroClient team · Greece

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