Case study / Fashion, crafts & DIY
Katsenis Inspirations
From a traditional store to a contemporary omnichannel brand.
- Engagement
- Omnichannel growth partnership
- Team
- Strategy · Media · Creative · E-commerce
- Platforms
- Google Ads · Meta Ads · Product feeds
- Focus
- Acquisition · Brand · E-commerce
Overview
A connected growth programme bringing performance media, premium creative direction and continuous e-commerce support into one commercial system.
The challenge
A large and highly varied product catalogue needed a clearer digital identity, stronger visibility and a consistent commercial system across the physical store and e-shop.
Our approach
We connected performance media, premium creative direction, category-led messaging and continuous e-commerce support into a unified growth programme.
What we delivered
- Campaign architecture by commercial category
- Creative system for products, seasons and collections
- Google and Meta campaigns across the funnel
- Product-feed and e-shop optimisation
- Continuous testing and commercial analysis
Results
- Stronger brand recognition
- More effective campaign delivery
- Clearer commercial communication
- A more consistent online presence
- Improved category visibility
“The partnership strengthened our consistency, creativity and commercial direction. The result was the strongest online identity and visibility our brand has had to date.”