Case study / Home & living e-commerce
Kanzohome
Turning a broad product catalogue into a focused growth system.
- Engagement
- E-commerce growth partnership
- Team
- Strategy · Media · Analytics · CRO
- Platforms
- Google Ads · Meta Ads · Analytics
- Focus
- Revenue · Efficiency · Product demand
Overview
A performance system connecting product priorities, value propositions, channel strategy and commercial optimisation.
The challenge
Thousands of products across home categories created complex demand, intense competition and a need to grow without sacrificing media efficiency.
Our approach
We connected market research, product priorities, channel strategy, creative value propositions and continuous commercial optimisation.
What we delivered
- Market and competitor research
- Google Search, Shopping and Performance Max
- Meta acquisition and remarketing
- Category-led creative messaging
- Analytics and continuous optimisation
Results
- Stable sales growth
- Improved ROAS focus
- Stronger customer acquisition
- Clearer category leadership
- Higher brand awareness
“Costas.co is a strategic partner in Kanzohome’s growth. Their strategy and understanding have helped us establish a stronger market position.”