Case study / Agricultural equipment · B2B
Afoi Toli
Digital growth for a highly specialised e-commerce business.
- Engagement
- Performance growth partnership
- Team
- Strategy · Search · Paid Social · Analytics
- Platforms
- Google Ads · Meta Ads · E-commerce
- Focus
- Demand capture · Product growth · B2B
Overview
A demand-led acquisition system designed around specialist product categories, search intent and commercial priority.
The challenge
A complex catalogue spanning agricultural machinery, parts, tools and workwear needed to reach very different high-intent customer segments.
Our approach
We organised media and communication around search intent, product category and commercial priority to create a more efficient acquisition system.
What we delivered
- Category-specific campaign structures
- Search-intent and product-demand strategy
- Dynamic product communication
- Systematic remarketing
- Data-led budget optimisation
Results
- Higher-quality traffic
- Stronger product demand
- More effective e-commerce visibility
- A clearer market position
- A stable growth foundation
“Costas.co became a strategic partner in our digital growth, combining a deep understanding of our market with professional, commercially focused execution.”